Check out the university’s new Storytelling Toolkit
A brand is so much more than a logo and set of colours. The Â鶹´«Ã½ University brand communicates our values, priorities and strengths, and defines what sets us apart from other universities. The more consistent we are about how we talk about ourselves, the more will resonate with others.
Learn more about how to strengthen the university’s reputation through storytelling
The Communications and Marketing (C and M) department recently released a on the university’s Brand Central website. The guidelines, tools and resources in the toolkit will help you accurately represent Â鶹´«Ã½, whether you’re sending an email, introducing yourself at a conference, speaking with the media, creating a poster for your event, or updating your LinkedIn profile or research website.
Over the next few weeks, check the Weekly Report for highlights and tips on how you can widen the university’s circle by helping others understand the Â鶹´«Ã½ story. And remember, C and M is a great resource for anything brand-related you’re working on. They’re here to help you, so don’t hesitate to reach out to them at brand@ontariotechu.ca.
