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Nelson Amaral
PhD

Associate Professor

Faculty of Business and IT

Nelson Amaral's work is focused on two streams of research. The first is concerned with brand identities and explores the interrelationship between consumers’ social identities and products or brands. The second theme broadly investigates how consumers process and use information when rendering judgments, decisions, and behaviors.

Languages
English, Portuguese

nelson.amaral@ontariotechu.ca
905.721.8668 ext. 6484


Social media

Areas of expertise


  • Ph.D University of Minnesota, Carlson School of Management
  • M.B.A. University of Toronto, Joseph L. Rotman School of Management
  • B.Sc (Biology) York University
Guest Lecturer
  • Consumer Behavior
  • Personal Selling and Sales Management
  • Marketing Research
Guest Speaker
  • Gatton College and Business and Economics, University of Kentucky
  • Baruch College, CUNY
  • Stony Brook University
  • Phi Sigma Pi, American University
  • Sy Syms School of Business, Yeshiva University
  • Grenoble School of Management - France
  • Nanyang Technological University, Institute on Asian Consumer Insight – Singapore
  • Marketing Management Association
  • Amaral, Nelson, Carlos Torelli, Chi-Yue Chiu and Hean Tat Keh (2019) “Harley Blow Dryers and Dove Men Body Wash: The Masculine-American Stereotype and Its Effects on Gendered Marketing” Advances in Consumer Research, 47, 431-2.

  • Deel, Sonia and Nelson B. Amaral (2019) “Ethical Behavior and Decision-Making: An Interdisciplinary Review,” Journal of Multidisciplinary Research, 11 (2), 51-72.

  • Amaral, Nelson B., and Carlos Torelli (2018) “Salient Cultural Identities and Consumers’ Valuation of Identity Congruent Brands,” Journal for Management and Training for Industries, 5 (3), 13-30.

  • Amaral, Nelson B., and Barbara Loken (2017) “Why Luxury Brand Managers Should Pay Attention to Social Class: Not All Counterfeit Users Are Equal,” Rutgers Business Review, Vol. 2 (3), 350-356.

  • Rahinel, Ryan, Nelson B. Amaral, Joshua J. Clarkson and Aaron C. Kay (2016), “On Incidental Catalysts of Elaboration: Reminders of Environmental Structure Promote Effortful Thought,” Journal of Experimental Social Psychology, 64, 1-7.

  • Amaral, Nelson B., and Barbara Loken (2016), “Viewing Usage of Counterfeit Luxury Goods: Social Identity and Social Hierarchy Effects on Dilution and Enhancement of Genuine Luxury Brands ,” Journal of Consumer Psychology, 24 (6), 483-495.

  • Amaral, Nelson (2016), “Luxury Counterfeiting: Marketing Research Review with Brand Manager and Policy Implications”, in Barbara E. Kahn (Ed.), Online Luxury Retailing: Leveraging Digital Opportunities. Research, Industry Practice, and Open Questions. Wharton White Paper Series, Jay H. Baker Retailing Center.

  • Chan, Steven and Nelson Amaral (2015), “Not All Fakes Are Created Equal: Cultural Differences in Considering Counterfeits”, in B. Schmitt and L. Lee (Eds.), The Psychology of the Asian Consumer, New York: Routledge.

  • Amaral, Nelson and Joan Meyers-Levy (2013),"The Effect of Construal Level on Consumers’ Anticipations Involving Ethical Behavior", Advances in Consumer Research, 41, 262-4.

  • Amaral, Nelson and Barbara Loken (2012), “Brand Dilution: the Impact of the User of Counterfeits on Original Brand Perception,” Advances in Consumer Research, 37, 859-60.

  • Torelli, Carlos, Chi-Yue Chiu, Hean Tat Keh and Nelson Amaral (2011), “American = Men? Gender and Cultural Dynamics in the Marketing of Male-Symbolic Brands to Women”, Advances in Consumer Research, 38, 436-437.

  • Amaral, Nelson (2010), “How Does the Unconscious Think” Advances in Consumer Research, 37, 746-747.

  • Torelli, Carlos, Chi-yue Chiu, Hean Tat Keh, and Nelson Amaral (2009),"Brand Iconicity: a Shared Reality Perspective" Advances in Consumer Research, 36, 108-111.

  • Kilbride, Kenise M., Webber, Stephen M., Wong, Cecilia and Nelson Amaral (2006). Plug them in and turn them on: Homelessness, immigrants, and social capital. Report Submitted to the Housing and Homelessness Branch of the Department of Human Resources and Social Development Canada.

  • Amaral, Nelson and Paul Friesen (2005), “Pick and Choose” Journal of Property Management, 70 (4), 30-33.

  • Amaral, Nelson (2005), “Market Research Results from Toronto”, Rent and Retain, 12 (5), 18-19.
  • Kogod Faculty Award for Outstanding Teaching (2015, 2017)
  • Kogod Faculty Award for Outstanding Research
  • Marketing Science Institute Research Grant
  • Institute on Asian Consumer Insight Research Grant
  • University of Minnesota Council of Graduate Students Teaching Award
  • Carlson School of Management Excellence in Teaching Award (4-time recipient)
  • Carlson Institute for Research in Marketing Travel Grant
  • Best Paper, Carlson School of Management Multi-disciplinary Research Conference
  • MMA Outstanding Teacher-Scholar Doctoral Student Award (Int’l Competition)
  • Carlson School of Management Travel Fellowship
  • Vaile Fellowship for Outstanding PhD Student Recognition
  • Yale School of Management Whitebox
  • Henrickson Fellowship for Excellence in Research
  • Carlson School of Management Research Fellowship
  • Dean’s List, Rotman School of Management (Top 10%)
  • Peter Duncan Memorial Award for Excellence in Econometrics
  • CIBC Access Award
  • Charles E. Bates Award in Principled Leadership 

American Marketing Association

Association for Consumer Research

Society for Consumer Psychology

Â鶹´«Ã½ University
  • Marketing Management (graduate and undergraduate)
  • Social Media Marketing (undergraduate)
  • Luxury Brand Management (undergraduate)
American University
  • Integrated Marketing Communications (MBA)
  • Retail Fashion and Luxury Brand Management (undergraduate and graduate)
  • Understanding the Marketplace (MS Marketing)
  • Principles of Marketing (MBA)
  • Marketing and Business for Communication (undergraduate) 
University of Minnesota
  • Sales and Sales Force Management (undergraduate)
  • Principles of Marketing (undergraduate)